Niederhoffer

Kate is a Senior Partner at Dachis Corporation. Dachis is a stealth-mode startup focusing on enterprise social software and services. She joined from Nielsen Online where she was the VP of Measurement Science. Kate focused on developing internal methodologies, introducing established Nielsen data to consumer-generated media, and consulting on innovative client requests. She has spoken at industry events and conferences including WOMMA, AdTech, MediaX, ARF, and ICWSM. She has published in several academic journals including the Journal of Advertising Research, Annual Review of Psychology, Journal of Language and Social Psychology, and Handbook of Positive Psychology. Kate completed her Ph.D. in Social Psychology at the University of Texas at Austin.